Any recontextualization, however critical, can thus reproduce original, potentially damaging meanings. However, this kind of supposedly unproblematic critical recontextualization of the flag, which assumes it is okay to represent it in a critical frame, also necessarily conjures some of its prior meanings (a representation of institutional slavery and a racist order). Appearing in this meme, the flag comes to signify new meanings (that its appearance is dangerous), than it did in the hypothetical image being satirized. Take, for example, a political cartoon in which the Confederate flag is held high by an overweight, white male (these details are not insignificant), the X in the flag standing in as the X in the word toxic. News coverage of the removal of the Confederate flag and disparaging memes of people flying it assume that, when presented in a new context ('recontextualized' in linguist-speak), the flag is given new meaning.
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